Ebook Herunterladen Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions

Ebook Herunterladen Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions

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Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions

Ebook Herunterladen Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions

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Pressestimmen

“This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read!” (Nassim Nicholas Taleb, New York Times bestselling author of The Black Swan: The Impact of the Highly Improbable)“Sly and lucid. . . . Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on.” (New York Times Book Review)“Surprisingly entertaining. . . . Easy to read. . . . Ariely’s book makes economics and the strange happenings of the human mind fun.” (USA Today)“A fascinating romp through the science of decision-making that unmasks the ways that emotions, social norms, expectations, and context lead us astray.” (Time magazine)“In creative ways, author Dan Ariely puts rationality to the test. . . . New experiments and optimistic ideas tumble out of him, like water from a fountain.” (Boston Globe)“An entertaining tour of the many ways people act against their best interests, drawing on Ariely’s own ingeniously designed experiments. . . . Personal and accessible.” (BusinessWeek)“Ariely’s book addresses some weighty issues . . . with an unexpected dash of humor.” (Entertainment Weekly)“Inventive. . . . An accessible account. . . . Ariely is a more than capable storyteller . . . If only more researchers could write like this, the world would be a better place.” (Financial Times)“Ariely’s intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read.” (Publishers Weekly)“A taxonomy of financial folly.” (The New Yorker)

Klappentext

A marvelous book... thought provoking and highly entertaining." -Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser." -George Akerlof, 2001 Nobel Laureate in Economics"Revolutionary." -New York Times Book ReviewBehavioral economist and New York Times bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.

Alle Produktbeschreibungen

Produktinformation

Taschenbuch: 368 Seiten

Verlag: Harper; Auflage: Revised and updated edition. (11. Mai 2010)

Sprache: Englisch

ISBN-10: 9780062018205

ISBN-13: 978-0062018205

ASIN: 0062018205

Größe und/oder Gewicht:

10,6 x 2,3 x 17,1 cm

Durchschnittliche Kundenbewertung:

4.5 von 5 Sternen

50 Kundenrezensionen

Amazon Bestseller-Rang:

Nr. 560 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

Spannendes und lehrreiches Buch über das bewusste und unterbewusste Denkverhalten des Menschen. Der Autor benutzt Standardsituationen, in denen bestimmt jeder schon mal war, als Beispiele für seine Thesen. Ich hätte nicht erwartet, dass ich mich in so vielen Situation wiederentdecke. Ich überdenke nun mein Denken/Handeln um weniger häufig von meinem eigenen Gehirn in die Irre geführt zu werden ...

Dan Ariely shows impressively that the rational behaviour old school economics postulate is often enough not seen in reality. That does not mean that this behaviour is irrational (though the book title might make you think so), it just is that people do not calculate costs and revenues as coldly as an accountant. This might be not surprising in general, but Ariely shows - with a lot of eye-opening and sometimes funny tests with students - how people act in certain environments contradictory to common perception. Even with a lot of experience in life, a lot of these tests will give you interesting insight which maybe helpful in your private life as well as in business.Some examples:- Why we often pay too much when pay nothing - the power of "Free"- Why we overvalue what we have- Why expensive medication works better- Why dealing with cash makes us more honestMr. Ariely shares very private experiences with the reader, not to gain sympathies but to make some points with regard to his research. This gives the book a very personal touch which I never before found in a science book. His language is easy to read for non-native English speakers and only lacks a little bit of the kind of humour and ease you find in books like "Freakonomics". In some places, it may seem that repeats himself and that he could have delivered his message in a shorter way but not to an annoying extent.There are however, two minor flaws. The first is that the examples are very US-centric and practically all experiments have been made with students of the MIT or similar high rank universities. This does not only make it difficult for the non-American reader to fully enjoy the stories since they are not as close to daily life e.g. in Europe as they are for a US citizen. This also leaves the reader with the question whether the results of these experiments would have been the same in other environments. In fact, in the last chapter, a test in Hong Kong reveals the exact opposite behaviour than in the US.Second, these tests are IMHO quite simple and not sufficient to derive all the far-reaching conclusions the author jumps to. He is entering moral ground sometimes and this has left me a little uneasy. But remember that this is does not at all devalue the research and that you can easily make your own conclusions.Do not miss this surprisingly cheap book.

erstaunlich wie irrational und gleichzeitig voraussebar wir sind. Sehr lehrreichse Buch ueber unseres Denkverhalten.Das Buch is auf jeden Fall lesenswert. Das Taschenbuchformat empfehle ich aber nicht. Es ist auf einem billigem Papier gedrueckt. D mit kleinen manchmal kaum lesbaren Buchstaben macht das Lesen sehr anstrengend.

Um mich kurz zu fassen, dieses Buch bietet eingehende Einblicke in unsere Denkweise ohne dabei in irgendeiner Form kompliziert oder gar trocken rüber zu kommen, was zum großen Teil auch dem Autor geschuldet ist. Oftmals werden Prinzipien beschrieben die wir zwar schon einmal irgendwie bemerkt haben, jedoch aber nicht als tatsächlich gewollt wahrgenommen haben.Ich kann das Buch jedem der Interesse an unserer Denkweise im Bereich Verkauf hat, wärmstens ans Herz legen.

Allein das erste Kapitel über die relativen Vergleichen ist es wert das Buch zu kaufen. Nicht nur, um bessee Produkte zu vermarkten, sondern viel mehr sich klar zu werden, dass man je mehr man hat/sieht, desto mehr man haben möchte.

Man findet hier viele Interessante Inspirationen und Ideen für Marketingaktivitäten. Kann es wirklich nur empfehlen. Ich habe das Buch mittlerweile mehrfach an Freunde und Bekannte verschenkt.

Das Buch ist klasse. Hat zwar hier und da marginale Logikbrüche bzw er übertreibt etwas, aber insgesamt hat er mit mir die Augen in Bezug auf menschliches Verhalten geöffnet. Hoffentlich lese viele Menschen das Buch und können dadurch ihr irrationales Verhalten besser in den Griff kriegen.

sehr zu empfehlen vielen Dank gerne wieder

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Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions PDF

Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions PDF

Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions PDF

Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions PDF